After creating an app, developers often face the next big question: how to monetize it? There are several key strategies for app monetization.
1. In-App Purchases
This method is ideal for various types of games, where users can purchase character upgrades or inventory items. These upgrades can be purely cosmetic or provide gameplay advantages. It’s up to you to decide — should paying users get an edge, or should all players be on equal footing?
2. Subscription Model
This monetization model works best for service-oriented apps, where users pay for access to certain features over a set period. Ideal for content platforms, planners, trackers, and similar tools.
3. Ad-Based Monetization
If you prefer not to use the above models and/or lack the resources to implement them, you can show ads to users after specific in-app actions. Users can watch ads to earn extra points or during level/screen transitions. This monetization method is quick and easy to integrate into any of the app types mentioned above.
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